Portfolio Building


Portfolio Building by Thaiba Mahmood


Over the past three years studying photography, one of the main elements of importance is portfolio building. While you're creating your body of work, your portfolio communicates trustworthiness to potential clients. and serves to exhibit your creativity variety, specialties, and the significance of your work to organizations, clients, and projects.

It's not always simple to be a professional photographer. It's difficult to become noticed and create a customer base when you're just starting out. Creating a photographic portfolio is one of the finest strategies to attract new clients. You need a portfolio that will catch their interest and captivate it.


Here are a few tips on how to build a strong portfolio:


1. Identify what type of photography you want to pursue.

It will take a lot of work to get proficient in whatever genre you are interested in. That is why establishing an ultimate goal is critical. It will most likely be a lengthy process if you distribute your efforts over various genres. Choose one niche and devote your attention to it. This will assist in focusing your photographs and automatically refining and expanding your portfolio over time.


2. Get to know your niche.

Making your photographic portfolio unique is an important part of the process. What can you accomplish effectively or uniquely than others in your field? Knowing what other individuals are doing allows you to identify a standard of quality. It may appear overwhelming initially, but with practise, you'll be able to produce photographs of the same quality.


3. Photographing family or friends.

Working alongside individuals you already know will always be a good idea when you're getting started. Shooting with someone whom you are familiar is significantly less daunting. There isn't much expectation, and you're willing to experiment various ideas.


These photographs can be used towards your portfolio and experience. It is important to remember that creating a portfolio is intended to demonstrate your abilities and aesthetic.


4. Create a platform for your portfolio.

Once you’ve developed a body of work, consider reaching out to a wider audience and market your brand on social media platforms. Instagram is a great platform to showcase your niche. This will broaden your network within your field and build a clientele.


5. Working alongside other photographers to assist.

A secondary photographer or an assistant is frequently hired to assist in any event and wedding photography. Approaching other photographers, you are inspired by and requesting assistance on a shoot is an excellent approach to get on someone's notice and gain real life experience.


6. Select and sequence your best photographs for your portfolio.

Analyse your photos and choose the strongest photos to display. Choose the strongest set of photographs by considering quality, colour, aesthetic, and significance.


7. Edit your photographs.

Editing your photographs makes a huge difference. This assists you in obtaining the strongest photograph possible, as near to what you envisaged while taking the photograph as feasible. This also allows you to find your niche in editing, allowing you to refine and illustrate your own style.